01 / THE INTRODUCTION
Meet Shauntae Benton
Founder & Creative Brand Strategist | Luxe Lifestylist
I've always believed that a compelling brand is more than how it looks. It's about the story it tells, the experience it creates, and the opportunities it opens.
I'm Shauntae Benton, founder of Luxe Lifestylist and an entrepreneur with a passion for building brands that connect creativity with purpose.
My perspective comes from both sides of the business: developing my own ventures and helping others bring their ideas, identities, and ambitions into focus.
I understand the excitement of starting something new, the challenges of making a vision tangible, and the importance of having the right strategy behind every decision.
Through Luxe, I bring that experience to founders, entrepreneurs, and businesses ready to build something meaningful.
02 / THE STORY
From Entrepreneur to Creative Strategist
My entrepreneurial journey began in 2017 with House of Merci, a boutique created to celebrate personal style, confidence, and individuality.
What started in fashion evolved into a deeper interest in brand storytelling, content, community, and the experiences that connect people to businesses.
Over time, I expanded my creative interests through digital platforms, podcasting, and new business concepts. Each venture gave me a different perspective on what it takes to develop an idea, communicate its value, and bring it to market.
In 2024, I founded Luxe Lifestylist to bring those experiences together through a creative brand and strategy firm.
Today, Luxe focuses on brand development, creative direction, strategic marketing, and intentional brand experiences.
My work is driven by the belief that great ideas deserve thoughtful strategies and building a meaningful brand requires both creativity and a clear business perspective.
03 / THE EXPERIENCE
Built From Experience. Guided by Strategy.
As a founder, I know that building a business means constantly balancing creativity with practical decisions.
You have to understand your audience, communicate your value, manage resources, recognize opportunities, and determine which ideas are worth pursuing.
That experience influences how I approach every Luxe engagement.
I don't look at a brand solely through the lens of its visual identity or marketing. I consider the larger picture: the business behind it, the people it serves, and the opportunities it can create.
My goal is to help clients make intentional decisions that strengthen their positioning, clarify their direction, and bring their vision closer to reality.
Creative in perspective. Strategic in approach. Intentional in execution.
04 / FOUNDER-LED VENTURES
The Brands Behind the Perspective
My entrepreneurial journey continues to shape the way I approach strategy, creativity, and brand development.
Each venture represents a different expression of my interests and offers firsthand experience in building brands, developing concepts, and creating connections with distinct audiences.
House of Merci
Fashion. Lifestyle. Individuality.
Founded in 2017, House of Merci is a lifestyle and fashion boutique rooted in personal style, confidence, and self-expression.
The brand represents the beginning of my entrepreneurial journey and my experience in retail, brand storytelling, and customer connection.
Movement by Merci
Wellness. Movement. Community.
Movement by Merci is a developing wellness and lifestyle brand centered on intentional movement, self-care, apparel, and meaningful community experiences.
Through its Movement Society event series and emerging apparel collections, the brand explores how wellness, personal style, and connection can exist within one cohesive experience.
05 / RECOGNITION
Featured & Recognized
My entrepreneurial journey and creative ventures have created opportunities to share my perspective through media features and conversations.
CW Texas · CEOMOM Magazine · Inspire HER on 97.9 The Beat
These experiences reflect an ongoing commitment to entrepreneurship, creative expression, and building meaningful brands.
Let's Build Something Meaningful.
06 / THE INVITATION
Whether you're launching something new, refining your brand, or preparing for your next chapter, Luxe Lifestylist brings a founder's perspective and a strategic approach to the creative process.
I'd love to learn what you're building.