Rhode’s $1 Billion Beauty: When Branding Becomes the Product
In a stunning yet telling move, E.L.F. BEAUTY is reportedly acquiring @rhode skin ,the skincare brand founded by Hailey Bieber, for a valuation of $1 billion—after just three years in existence. For some, this signals a major win for celebrity-founded brands. For others, it prompts the question: Is this about the product, or the persona?
Let’s explore why this acquisition makes sense from a business and brand perspective—and what it tells us about the power of strategic branding in today’s beauty economy.
The Illusion of Luxury: How Counterfeits and Mass Appeal Are Redefining Authenticity in Fashion
This blog explores how the global counterfeit handbag market—led largely by China’s advanced “superfake” factories—is disrupting the meaning and value of luxury. With counterfeits now nearly indistinguishable from authentic designer items and sold directly through social media platforms, the traditional markers of luxury (exclusivity, craftsmanship, heritage) are under threat.
Why Branding Isn’t a Luxury—It’s a Lifeline
In challenging economic times, many businesses instinctively cut back on branding and marketing, viewing them as non-essential expenses. However, branding isn’t a luxury—it’s a lifeline that keeps your business visible, trustworthy, and competitive when consumers become more selective. Companies that maintain brand awareness during downturns often outpace their competitors when the economy rebounds. In this blog, we’ll explore why cutting visibility is a mistake, how to reposition your brand for resilience, and practical, budget-friendly strategies to keep your audience engaged—without overspending.
Breaking Through the Creative Block: Strategies for Reigniting Your Spark
As a content creator, hitting a creative rut can feel like you're staring at a blank canvas with no idea where to begin. The ideas stop flowing, motivation dwindles, and self-doubt creeps in. This is a common experience for creatives, and it’s known as a creative block. Whether you're a seasoned content manager or just someone who loves to express themselves online, understanding why this block happens and how to overcome it is essential for your continued growth and success.
How Not To Say "I'm Not Working For Free": Negotiation Tactics for Micro-Influencers
Many micro-influencers find themselves at a crossroads when it comes to monetizing their influence. The challenge isn't just about getting paid; it's about how to effectively negotiate compensation without simply saying, "I'm not working for free.”
Embracing the Soft Life: A Black History Month Tribute to Self-Care and Boundaries
In the tapestry of Black women's experiences, strength has been a constant thread—a celebrated but often burdensome expectation. Society has lauded our ability to endure, often overlooking the weight of being the unwavering pillar in every situation. It's time we acknowledge that our strength, while formidable, has been wielded as a double-edged sword.
Yet, there is power in vulnerability, in giving ourselves the grace to embrace softness amidst the storm. Let's recognize that our fortitude is not our only legacy; our self-care and inner peace are just as defining. It is essential, now more than ever, to carve out time for the soft life—moments of quiet indulgence, of doing less and being more.
Living Your Lifestyle In Luxe Style
The modern woman often juggles multiple roles – entrepreneur, creator, caregiver, and more. Striking a balance between personal and professional life, especially when running a company single-handedly and funding it through savings, requires not just hard work but strategic planning and a holistic approach to life. Here's a comprehensive guide on goal setting for the modern woman
The Journey of Shauntae Benton: Empowering Women Through House of Merci
Shauntae’s story is not just about opening a boutique; it's about redefining what it means to be a woman in today’s world. Fueled by the desire to make a difference, she put her fears aside and prioritized her dream. Her vision was clear – to create a fashion brand that catered to all women, regardless of size, inspiring them to be their best selves while looking their best.